Description
Industry: Chemical and EducationRequirements: Bachelor's degree in marketing or related field (Master's degree is an added advantage). 10 years of relevant experience in marketing. Strong leadership and team management skills. Proficiency in digital marketing channels and tools. Strong analytical, problem-solving, and communication skills. Creativity and passion for innovative marketing strategies. High integrity, professionalism, and ethical conduct.
Location: Dar es Salaam.Job Responsibilities: Develop and execute comprehensive marketing plans to achieve objectives. Conduct market research to understand trends, preferences, and competitors. Lead and manage a team of marketing professionals. Oversee the creation and execution of marketing campaigns across channels. Monitor and analyse campaign performance, provide insights for optimisation. Manage the company's brand image. Collaborate with other departments to align marketing efforts. Develop and manage the marketing budget effectively. Stay updated with marketing trends and industry best practices. Build relationships with external partners, agencies, and vendors. Identify growth opportunities and recommend innovative strategies. Measure and report on marketing effectiveness to senior management.