Description
This role supports the strategic growth of the National Lottery in Tanzania by driving customer acquisition and engagement across the Company e – Commerce channels (IPLS Web platform & Mobile App). The role is accountable for increasing app downloads and usage, accelerating games performance, enhancing retail penetration through strategic Key Account acquisition and management, and strengthening B2B partner relationships to expand market reach, optimize performance, and drive sustainable revenue growth.
This role supports the strategic growth of the National Lottery in Tanzania through digital innovation, retail expansion, and strategic partnerships, driving customer acquisition, market penetration, and sustainable revenue growth across digital and physical channels.